Some companies just has the right attitude
Yesterday I was into an exciting discussion about why some companies can have a fan-club and others don’t. We talked about Google, Apple, Microsoft and IBM where the first two pretty much gets away with a lot of strange stuff but no matter what the latter two companies does they simply don’t appeal the tone-setting audience on the net.
For example, in Sweden these days there is a huge infected debate going on that our FRA (defense something, has to do with weapons, borders and spying, Google Translated WikiPage) want to tap not just the air, as in radio waves, but also the wires, as in internet, for traffic crossing the borders. This is a goverment controlled agency and a loads and loads of bloggers, journalists, people in common are really upset of this new law. “It is threatening the personal integrity” is the most used argument.
People tend to be angry on both the FRA and the goverment for this new law. The very same people has no problem att all putting their whole life in the hands of a privately held company. Life as in calendar, email, documents, contacts etc. This is with Google. If IBM would have come up with the idea of keeping track of everything you do I’m rather sure they wouldn’t succeed in the same way as Google has. Yahoo tried once but they never really lifted, and when remembering the China-thing (they gave up a journalist who now sits in prison) I’m very happy for that.
I found a small company the other day, they have just released one single software but what a software, it’s called Flow and is actually just an FTP-client. But a really, really sexy FTP-client. On their web-site they have these lines (along others):
what we believe in.
At the heart of Extendmac, we have three beliefs:
- Simplicity : Life is too complicated. We think that people want tools to make it simpler.
- Passion : “Because the only way to do great work is to love what you do.”
- Morality : We aim to be good, upholding citizens of the world. We design our software to let others act similarly.
I think that’s just what it’s all about, isn’t it?
Stumble It!