“It’s better to make half a product than a half-assed product”

Sometimes it’s just nice that someone else puts words on what you feel and think. 37 Signal does that for me in the book “Getting Real“. It’s a about keeping things easy and solve problems when they are for real.

Some truths from the book:

Your passion – or lack of – will shine through
The less your app is a chore to build, the better it will be. Keep
it small and managable so you can actually enjoy the process.

The leaner you are, the easier it is to change
The more massive an object, the more energy is required to
change its direction. It’s as true in the business world as it is in
the physical world.GettingReal

Use a team of three for version 1.0
For the first version of your app, start with only three people.
That’s the magic number that will give you enough manpower
yet allow you to stay streamlined and agile. Start with a develop-
er, a designer, and a sweeper (someone who can roam between
both worlds).

Differentiate yourself from bigger companies by being
personal and friendly
A lot of small companies make the mistake of trying to act big.
It’s as if they perceive their size as a weakness that needs to be
covered up. Too bad. Being small can actually be a huge advan-
tage, especially when it comes to communication.

I bought the PDF-version, $19 instant delivery. (There’s no difference with the PDF contra the on-line version except that a PDF is easier to read)