Blog go to work

In my home country blogging is unfortunately still often seen as something a teenager does for his friends about his cat. I guess the tabloid press has some responsiblity in this because they really advertise their bloggers who is mostly blogging about night clubs, celebrities or fashion. In a surrounding like this it’s not very easy to win land as a corporate blogging evangelist. In my company we do encourage bloggers to blog about their special interests and competence. But using it as a marketing activity or knowledge sharing thing is still to come. I still think we are very early adopters in this region. Any one of you Swedes out there; what’s your companies blog policy?

I got to think about this when reading IBMs Blogs go to work